Pinterest 101: A Guide For Brands
Everyone knows what Pinterest is, right?
In case you have in fact been living under a rock since 2011, Pіntеrеѕt is essentially a digital bulletin board. It is a social network that allows users to share images about a range of subjects from what’s trending this season to how to make a meal from only what you have in your pantry. There isn’t a subject that doesn’t have a pin or two on Pinterest.
More than simply a sharing tool, Pinterest is an unbelievable brand building tool as well. You can use imagery, persuasive captions, private messages and videos to draw people to your website, YouTube channel or digital storefront such as Etsy. It’s also an amazing tool for building email lists and reaching your ideal subscriber base to promote your brand.
Five Basics For Leveraging Pinterest For Your Brand:
Pin Consistently, With Purpose:
Make sure that you are pinning 30 to 40 pins a day. The reason for this is that Pinterest is one network that is all about volume. So pinning 1-2 times a day won’t help with your visibility on the platform. You need to be pinning with a reasonable amount of volume in order to make an impact.
You also need to ensure that your pin choices will appeal to your niche and audience. If you are a photographer and you’re pinning endless pins for your kitchen remodel, you’re not going to attract people who want tips from photographers. If you pin ideas about what to wear for a portrait session or the best places to have a Summer session in your area, then that’s a great way to appeal to your niche.
Some of the pins (not all, repinning is an important element!) must come directly from your brand spaces online. You need to do more than are do more than just selling via your Pinterest boards, though. It might be tempting to just pin a whole lot of your product listings on Etsy, but that often won’t build brand awareness or attract buyers. However if you post tips for how to use a product like yours in their home, or how to style it, then you are providing added value to them and demonstrating why they might like to purchase your item. If you are a marketing strategist, pin tips, ideas and taglines that are presented in a simple, visually.
Bе Vіѕuаllу Appealing:
Pinterest is all about visuals. If you are using blurry phone photographs and Paint (is Paint still a thing?) to create your content for your blog or brand, then let Pinterest create the impetus for you to get with the program and make your brand visually appealing.
Vibrant imagery, strong typography, and authentic relevance are keys to Pinterest success. I personally use Photoshop for many of my graphics but excellent options, such as Canva and PicMonkey, are great apps for graphics as well.
You can also be thoughtful in how you use your phone camera to take the best images you can. There is no excuse for ugly pins when the resources for making beautiful ones are abundant and when it is so essential to brand-building online.
Social media is all about engagement and building relationships. Pinterest is no different. Engagement will help build your following on Pinterest and it’s only achieved by your building relationships.
Follow people in your niche or target audience who pin quality content. Take the time to genuinely comment on their pins, like and repin them. Eventually, you will build a loyal audience and peer group who will be inclined to share your pins, engage with your sites outside of Pinterest and on other social media platforms.
Cross-Promote Your Pins To Your List:
Instead of just following оthеrѕ on Pіntеrеѕt, ѕеnd еmаіlѕ tо уоur lіѕt and lеt thеm know what you are loving, sharing and pinning right now. include pins that you know provide real value to your subscriber base. For example, if you run a nutrition blog or supplement business, direct them to a board that uses supplements in a tasty and creative way. \
Make Your Website Pin-Friendly:
This is essential. If your website isn’t pin-friendly, you make your own job in pinning content to boards more difficult, and you discourage others from pinning to their boards. To encourage people to pin, make sure you have floating ‘pin it’ buttons on your images, that your hero images in your posts or on your listings are optimized for Pinterest (I will post about that soon).
Failing to make your site pin-friendly is as much of a social media fail as not having a Facebook or Twitter share strategy would have been in 2010. Having Pinterest buttons in place shows that your audience needs resonate with you and that you are up-to-date with what’s going on in social media.
Hopefully, this is a helpful guide to getting started on Pinterest. It may seem daunting to start with, but building a following is valuable for brands small and large that it is essential to do. If you have any questions or would like to share any tips you have for Pinterest, shout out below.