Are You Making These 3 Social Media Mistakes?
It seems like most of the time, we are talking about what people should be doing on social media, and yet some of the biggest dramas on social media stem from making mistakes. Why don’t we place emphasis on what not to do on social media? I think we should!
Here are three things you shouldn’t be doing on social media in 2019:
1. ‘Me, Myself, I’ - Making it all about you
Growing a following means you need to give to your online community - and that means talking about things other than yourself and your business. Contrary to what seems to be popular opinion, social media for business is not about you, you, you. It’s about your audience and how you can be helpful to them in navigating the world. Whether your niche is health and wellness or social media, you need to provide content that will actually be helpful to them.
I am not saying that you need to switch to personal profiles and abandon social selling. Not at all. Social media is (or should be) a key driver of sales for your business. By being aware of how often you are using your business platform to either be excessively self-promotional or simply self-centered, you can get back to being a helpful, entertaining resource for your followers.
2. ‘The Sound Of Silence’ - Not responding responding to negative comments or reviews
The vast majority of consumers think that social media is an important accountability tool for businesses. Not only that, nearly 50% of consumers have called brands out publicly on social media. So, what to do when you get the dreaded snarky comment?
Hint: it’s not radio silence. And it’s not to respond in a defensive or aggressive manner.
Instead, respond politely in a timely manner. You’re not only more likely to be able to de-escalate the situation but you’re also showing the rest if your followers that you take customer experience seriously and react accordingly when criticized.
One last tip: unless it’s obscene or bigoted, don’t delete the comment. It almost always backfires.
3. ‘Well, That Was Unexpected’ - Posting content that is inconsistent and irrelevant
We’ve all scrolled through social media feeds and seen a post that’s made you think ‘what was that about?’. For example posts that delve into personal issues when authenticity about your life is not a part of your personal brand. Or posts that share four year old articles excitedly touting the benefits of a Gangnam Style gif. Really, anything that isn’t in line with what people should have come to expect from your persona as a businessperson.
It’s not to say that you have to be all business and perfect all the time - quite the opposite. It’s about ensuring that you are curating a mix of content that’s in line with the overall brand experience followers have come to expect from you and are relevant to them in 2019, not 2012.
This is by no means an exhaustive list but they’re three I see a lot (and am guilty of myself at times) and they ones that can make a huge difference to how your brand is perceived. Hopefully these three get you looking at your content with fresh eyes.