It used to be that one of the few things a business needed to grow was many word-of-mouth referrals. Those days are long, long gone. Today, we have to reach potential customers in various ways and what people see in their first glance can make or break your success. When it comes to marketing online you have mere seconds to convince your audience it’s worth sticking with you for a minute or two. And because people process visually long before they start making cognitive choices, your front line soldier in the fight for attention is visual content.